Bayan’s Lola Techie Campaign for Sky Broadband and Sky DSL

Lola Techie commercial from Bayan, a Filipino ISO. One of the more effective viral and traditional and new media marketing campaigns I have seen in a while. Great concept and execution.

In the commercial Lola Techie or “Techie Grandma” is having a webcam conversation with an unseen grandson whom she chastises for not sharing more Youtube videos or not replying to her Facebook chats. She has even resorted to “Super Poking” the grandson on Facebook and will soon “dropkick” him on the popular social networking site. You can follow Lola Techie on Facebook, Twitter and many other social networking sites. Kudos to the Bayan marketing team for actively posting and managing her different profiles to create a community online.

Interested in seeing Bayan post the results of this campaign if it is able to actually contribute to generating interest in Bayan’s Sky Broadband and Sky DSL service.

Vodpod videos no longer available.

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