Freemium: The first business model of the 21st century : News & Interviews videos : ZDNet Asia

At the Revenue Bootcamp Conference in Mountain View, Calif., Chris Anderson, author of “Free: The Future of a Radical Price”, discusses how different companies use the free-to-premium, or freemium model to not only make money, but often keep customers at a higher rate than fully paid services. There are many economies–ones of status, time, information and more–and the trick is to get people to trade their money for one of them. (from ZDNet)

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